About Johnson

About Johnson

Johnson
Helping anglers catch fish for generations.

Whether you are fishing in freshwater or salt, the Johnson brand has become a staple for every angler. Johnson spinner baits, spoons, reels and more have stood the test of time since 1949 and continue to deliver quality products today.

We got our start in 1949 when Lloyd Johnson and Henry Warren Denison built their first reel, the Johnson Sidewinder, in a basement in Mankato, Minnesota. Denison-Johnson, Inc., was formed shortly after and a patent for the Sidewinder was granted in July of 1953.

1955 Johnson Century…

In the early 60’s Johnson acquired the original Beetle Spin®, a lure that is still in production today and can be found in virtually every tackle box. There have been many imitations on the market over the years, but none have ever matched the action and simplicity of Johnson’s original Beetle Spin.

During the late 1960’s and early 1970’s, Johnson Wax Associates (known today as S.C. Johnson & Son, Inc., a component of Johnson Family Enterprises) acquired Denison-Johnson, Inc. It became a profitable, self-sustaining outdoor equipment business known as Johnson Camping, Inc., and in 1985 was renamed Johnson Worldwide Associates (JWA).

By the end of the 1980’s, the company was making Johnson brand fishing reels, Minn Kota trolling motors, Old Town canoes, Eureka! tents and Camp Trail backpacking gear.

In 2000 Pure Fishing acquired the Johnson Fishing Tackle Division from JWA. Today the Johnson brand includes fishing lures, reels and combos.